WWDC 2015 Unwrapped: Analysts Weigh In on Apple's Moves
On Apple Pay Apple Pay is also expanding in iOS 9, with the ability to add store credit cards in the app, in addition to the band credit and debit cards that can already be stored by users. Also being integrated is data for a user's store loyalty and rewards cards so that the information is automatically presented when making a purchase. Other improvements include the acceptance of Discover credit cards starting in the fall, while Square will begin accepting Apple Pay in July using its mobile credit card readers. In addition, Apple Pay will expand to the United Kingdom in July as well. That's all well and good, said King, but when he is in stores shopping or dining out he has never seen anyone use Apple Pay anywhere, he said. "I don't see the point" since businesses already accept traditional credit and bank cards, he said. "I'm not seeing any threat to VISA or MasterCard."The announcement of the launch of Apple Pay only in the UK at this time "shows how difficult it is to launch payment systems," said Windsor. "Otherwise, they would have launched it [throughout] Europe." Making it difficult are different banking regulations and other regulatory issues, he said.