Yahoo to Stage First Mobile App Developer Conference Feb. 15
Yahoo said it will announce new developer tools and offer insights, guidance and solutions to navigate the complicated mobile app market.Facebook and Google aren't the only two big-time social networking/Web services companies that stage developer conferences. Yahoo now has joined the party. The Sunnyvale, Calif.-based company on Dec. 8 announced its first developer event, the Yahoo Mobile Developer Conference, which will take place Feb. 19, 2015, in San Francisco. Yahoo, which acquired mobile-app analytics software maker Flurry last July, said it is renewing its focus on mobile app developers with this one-day event and will provide insights, guidance and solutions to navigate the complicated mobile app market. Flurry supplies something Yahoo never had previously: the data-based engine and tools that can attract a community of mobile developers into working with the Yahoo brand.
Flurry helps companies better understand mobile users—its analytics software is in seven apps on a smartphone, on average—so that they can present them with the most appropriate and personalized ads possible.
Go here to register.