YouTube Averaging More Than 1 Billion Users Per Month
YouTube's growth can be attributed to the changing content consumption habits of a new generation of Web users.The popular video sharing site YouTube—which has helped launch the careers of a slew of entertainers and made celebrities out of ordinary citizens, thanks to viral videos—can now boast that it has more than 1 billion unique users per month. YouTube offered some comparative statistics on its official blog to give people a better understanding of the vast reach of the site, which is owned by search giant Google: Nearly one out of every two people on the Internet visits YouTube, and their monthly viewership is the equivalent of roughly 10 Super Bowl audiences. The post also points out that if YouTube were a country, it would be the third-largest in the world after China and India. "Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences," the post explains. "From the aspiring filmmaker in his basement and the next great pop musician, to the fans all around the world who tune in, subscribe and share their favorite videos with the planet, thank you for making YouTube what it is today. You have truly created something special." YouTube's growth can be attributed to the changing content consumption habits of a new generation of people who have grown up watching content on their own terms. This generation is defined by the Internet, mobile technology and social media platforms like Facebook and Twitter. Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior.
To better understand how Gen C connects with YouTube across screens, the company worked with Nielsen to take a look at viewing patterns on smartphones, finding that the amount of time Gen C spends watching YouTube on their smartphones is up 74 percent from last year.