The Term 'Internet of Things' Unfamiliar to 3 Out of 4 Americans
A survey done by SOASTA found that once respondents were told what the IoT entails, most were excited about the possibilities.Three out of four Americans have no idea what the Internet of things is, but they get pretty excited about the idea when told what it entails, according to a recent survey. Cars and smart home appliances are the most highly anticipated applications of Internet-enabled consumer technologies, and about 77 percent of those surveyed, once the Internet of things (IoT) is explained, believe it will benefit essentially any kind of activity, according to the study by SOASTA, which makes cloud testing solutions for Websites and mobile apps. "Most Americans may be unfamiliar with the term 'Internet of things,' but they're excited by the promise of the technology," SOASTA CEO Tom Lounibos said in a statement. "We're already seeing that potential being realized by consumer technology companies with the advent of the smart home and the variety of connected fitness devices on the market today." Consumers aren't the only ones getting excited about the IoT. The concept covers a wide range of increasingly intelligent devices and systems—from smartphones and tablets to home appliances, surveillance cameras, cars and manufacturing systems—being connected and exchanging massive amounts of data that can be used by organizations to become more efficient and make faster business decisions and by consumers to improve their lives.
Tech vendors are growing their IoT capabilities, and some—including Intel and Cisco Systems—have created businesses focused on the trend.