Give the lions share of credit to Vonage. Jeff Citrons ad budget bought him banners on such general-interest sites as CNN.com, as well as space on all of the techie online hangouts. Covad aired commercials for its hosted business VOIP on prime-time television.
Cable companies did likewise with their consumer VOIP (voice over IP) offerings, and even the traditional telcos–both regional Bells and the long-distance triumverate–were forced to follow suit this year, igniting a consumer price war.
Perhaps equally important, VOIP adapters started taking up shelf space at stores such as Best Buy, Circuit City, Fryes Electronics and Staples, bundled together with service. Service providers also started marketing through e-tailers.
Give credit, too, to the FCC (Federal Communications Commission), whose hands-off policy on VOIP regulation encouraged more providers to enter the marketplace, and early entrants to expand their networks. By now, we know that whatever regulation is to be imposed on VOIP will be decided at the federal level. But we still dont know exactly what those rules will be–or how much they will force prices to rise.
The major telecom vendors have pledged their compliance with the SIP (Session Initiation Protocol) signaling standard and continued on that road, with more and more beginning to implement the presence aspect of SIP into their phone systems.
This meant that PBX players, large and small, either built or OEMed servers that integrated buddy-status-conscious instant messaging with voice and video calling.
Microsofts VOIP announcement early this fall drove the companys stake into the ground of SIP-based communication. Although Redmond offers APIs to PBX vendors, those willing to use SIP endpoints (such as its "Istanbul" software client) have a virtual PBX in its LCS (Live Communication Server). Many vendors, including Toshiba, introduced new SIP phones.
The difference in these products will lie in their emphases, whether conferencing-oriented for sales presentations, video-intensive for such things as telemedicine, or collaborative for dispersed teamwork around spreadsheets and PowerPoint presentations.
The more video-intensive solutions and services, unsurprisingly, have come out of the video endpoint vendors: Polycom, Tandberg and Sony.