Aruba Improves Management, Analytics to Indoor Location Services
The Aruba Sensors combine a small WiFi client and BLE radio. Hardison said the technology will reduce IT costs by making it easier to manage beacons from a single location. IT staff no longer will have to go to where the beacons are, and Aruba estimates that organizations will save about 48 hours for every 1,000-beacon deployment during a single maintenance window. The Aruba Sensor AS-100 is available now starting at $195. Aruba also is bringing analytics capabilities to the Mobile Engagement solution to give businesses and other organizations greater visibility into their customers, from who is connected and where they are to the type of devices they're using. The analytics technology can gauge such aspects as user engagement, including aggregated results that come from metrics around navigation, location-based data and the amount of time they dwell in the store, or where they dwell. Hardison also talked about the privacy aspects for the users, noting that they must download the app of a participating business and then agree to share their location before any data is shown.Aruba also is expanding its partner program to allow both independent software vendors (ISVs) and custom app development agencies (CADA) to develop atop the Meridian Mobile App platform. The enhancements in Mobile Engagement 2.0 are an acknowledgment that organizations that use indoor location solutions want to grow what they can offer customers, Hardison said. "Every venue we talk to … are now not just providing guest WiFi," he said. "They now are looking at how to unite their infrastructures."
"The devices look for the beacons instead of the beacons looking for the devices," he said.