Broadcom's IoT Unit Gets a New Life with Cypress
The deal brings together a number of complementary products, he said. The connectivity technologies from Broadcom are important, but to serve an IoT market that is expected to grow rapidly over the next few years—the numbers vary, but industry analysts and vendors are predicting anywhere from 20 billion to 50 billion connected devices worldwide by 2020—and to create a complete IoT platform, there needs to be the MCUs, memory and PSoCs for compute. Eventually the wireless technologies will be integrated with the Cypress products. DiFranco shared a diagram showing the technologies that the combined companies can bring to a connected car. Those include products from Cypress for such applications like infotainment consoles, heating and air conditioning units, diagnostics and performance monitoring, event data recorders and body electronics, and Broadcom offerings for cloud and smartphone connectivity, smart sensors, car-to-car and car-to-infrastructure communication, and media streaming. A key differentiator for the company over its competitors is the WICED (Wireless Internet Connectivity for Embedded Devices) development kit that developers and makers can use to more easily and quickly integrate wireless technologies into their IoT devices. It also makes it easier to add cloud services from places like Amazon Web Services and IBM BlueMix, Cypress officials said. It also brings to Cypress a growing ecosystem of IoT developers and products to help support the growing business. DiFranco said developers hit up the WICED site with about 15,000 downloads a month.Another advantage that the Broadcom IoT group brought to Cypress was a fast turnaround, almost immediately sending out its first invoice after the deal closed. "They bought a company that was shipping its first products [after the Cypress acquisition] in just two days," DiFranco said.
"That shows that you have the tools they need," he said.