BroadSoft Intros UC Platform for Service Providers
BroadSoft's UC One aims to give service providers a single platform from which to create and deploy UC solutions for enterprises and smaller businesses.BroadSoft is introducing a unified communications platform designed to reduce complexity and make it easier for service providers to offer new UC solutions more quickly to their customers. BroadSoft’s UC One platform gives service providers a single platform from which to design and introduce communications offerings to end users of all kinds, from small businesses to larger enterprises, according to company officials. The introduction of UC One comes at a time when service providers are looking to leverage the rapidly growing numbers of communications technologies—not only voice, but also video, text and various other collaboration tools—that businesses are looking to leverage. A hurdle for many service providers has been the complexity involved in offering these various solutions in a more integrated fashion rather than having them housed in disparate silos, according to BroadSoft CEO Michael Tessler. "While enterprises have stated a clear desire for service providers to extend their core offering beyond voice, many providers have been challenged by the complexity of trying to pull together multiple communications services into a single, market-ready offering," Tessler said in a statement. "With UC One, service providers can deliver revenue-generating UC services from a single platform, in turn reimagining how end users can interact and communicate across all devices and networks—from anywhere and at any time."
BroadSoft officials noted a survey from Infonetics Research about enterprises and their UC plans in which respondents said that the top hurdle to deploying unified communications technologies was complexity, not cost. That situation was heightened by a service provider situation that is fragmented and the fact that the various aspects of UC are still segmented into silos, according to company officials.