Brocade Brings Aruba Into Network Subscription Program
The partnership means that organizations can now get networking from the core to the wireless edge through Brocade's 2-year-old initiative.Brocade two years ago introduced a new subscription model through which customers could get networking technology from the company on a pay-as-you-go basis, enabling businesses to pay for what they need and not have to spend a lot of money upfront. Now the vendor, through a partnership with Aruba Networks, is offering a broad range of wireless networking technology through the subscription program. It's a move that will benefit current customers and extend the reach of the program to businesses that might not have considered Brocade without a strong wireless offering. "This is the first time we will include the ability for customers to subscribe [for technology] from a third party," Lisa Paquette-Nelson, senior director of Brocade Capital Solutions, told eWEEK. With Aruba on board, businesses have access to a more complete offering of networking solutions, "from the core to the access layer to wireless." Brocade introduced its network subscription model to help address the rapidly changing dynamics and demands in the data center brought about by such trends as mobile computing, software-defined networking (SDN), cloud computing and bring-your-own-device (BYOD). Combined with the continued tightening of IT budgets, enterprises are looking for more cost-affordable ways to acquire technology while enabling network infrastructures to be more agile and flexible, according to company officials.
The response to the subscription plan has been strong, according to Paquette-Nelson. Brocade now has hundreds of subscription schedules, and the company is seeing that many customers that initially use the program to acquire some particular networking technologies are expanding their use of the program for other products. More than 80 percent of subscription customers take out subscriptions for more products.