Cisco: Young Execs Will Fuel Increase in Video Communications

By Jeffrey Burt  |  Posted 2013-08-05 Print this article Print

Young executives are expecting to take advantage of video as they move more management positions, according to Cisco's survey, which was conducted by Redshift Research and included responses from more than 1,300 young executives.

Video is a tool that not only can help the executives in their careers, but also the organization.

The primary benefits to the user are the ability to read visual cues, to be able to connect with other people visually without traveling and to share content in real time. In the future, innovations will enable them to customize and improve the experience via such features as real-time language translation and ways to get background information on participants from such sources as LinkedIn and

For organizations, investing in video communication technology will help them reduce travel costs, build rapport among workers and with partners and customers, and make telecommuting a better experience.

In a post on Cisco's blog, Angie Mistretta, director of TelePresence solutions marketing at Cisco and a new mother, said the company's video communication technology has made a significant impact on her life and job.

"Easy-to-use video allows me to manage global teams from the comfort of my own home when I cannot make it into the office," Mistretta wrote. "It's also a job perk that helps Cisco attract top talent, regardless of where that talent lives. High-quality video allows me to interact with global colleagues I wouldn't be able to connect with otherwise while saving on travel costs."

Going forward, the survey respondents said using video collaboration tools needs to become as easy to use and pervasive as other communications technologies, such as desk and mobile phones, email and instant messaging. In that case, 84 percent said they'd use video for at least 25 percent of interactions, while 53 percent said they would use it for half to all of their non-face-to-face interactions.

In addition, as video is used more, quality becomes increasingly important. Most respondents said they'd skip using the technology if the quality was not high.



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