Compuware officials said this single brand approach underscores the integration and unification of the Compuware APM product lines and sends a message to the marketplace about Compuware's commitment to its APM business.
Under the new branding, all Vantage products have been renamed with the Gomez brand name. The products from the Vantage family, which placed Compuware in the leadership quadrant of the 2010 Gartner APM Magic Quadrant, continue to be strategic to Compuware's APM strategy, and the company will continue to aggressively invest in and develop them, Compuware officials said. Likewise, the Gomez Software-as-a-Service (SAAS) family of products will continue to be developed and supported, the company said.
This rebranding is another step in Compuware's continued investment in its integrated APM solution. As part of its APM unification strategy, Compuware recently formed a dedicated APM business unit spanning all APM products and major organizational functions, including engineering, operations, product management, sales, marketing, service and support. This will accelerate the integration and focus for the APM product line, now called Gomez, the company said.
"This rebranding is a key element of Compuware's strategic vision and aggressive growth strategy for our APM business," said Bob Paul, president and chief operating officer at Compuware, in a statement. "We provide customers with a unique capability to manage application performance in a single, holistic approach that spans data centers, cloud providers, Internet services and end users. Our competitors' loose partnerships and superficial marketing can't compare to the integrated value offered by Compuware Gomez. One brand name helps conveys that message to our customers, highlighting the unique value that only Compuware can offer."
The Gomez APM solution works for every type of application, including enterprise applications accessed by employees, e-commerce web sites visited by customers or applications running on mobile devices, Compuware officials said. The Gomez "First Mile to Last Mile" solution eliminates blind spots across the entire application delivery chain, from the browser on a user's computer or mobile device, across the Internet or a corporate WAN, across third-party and cloud providers, to the complex infrastructure inside data centers, the company said
Additionally, various classic Gomez product names have been renamed as well to adopt the same naming convention and to more clearly convey product functionality. A complete list of all the new product names is available here.
Meanwhile, the Gomez Spring 2011 Platform Release, which was publicly announced May 17, is the first product release that reflects the new Gomez brand name.
The Gomez platform optimizes the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Gomez provides a unified view across the entire application delivery chain, from a user's browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data center.