Dell Integrating Recent Networking Acquisitions in Quest of New Growth

By Frank Ohlhorst  |  Posted 2012-12-14 Print this article Print

Todd Fredrick, executive director of AppAssure calls the integration strategies at Dell a "Better Together" strategy and said AppAssure has benefited from Dell's strategy of cross-selling different solutions under the Dell umbrella. Fredrick said "Being integrated inside storage arrays goes a long way. As we look across the entire portfolio, we see depth. The other thing is we were a newer company and we found the depth of knowledge that Dell brings beneficial. It gave us the ability to attach with other Dell storage, hardware and components."

Dell's latest Acquisition, some 70 days ago, Quest Software, is still in the early stages of its business integration with its new corporate parent. Michael Sotnick, vice president of worldwide channels and alliances, said it's too soon to see any tangible benefits of integration. But, he added, the quality of conversations around customers' workloads has improved.

"We're now talking about how to address those workloads and how to solve them with our partners in mind. When we're done with a design point, we ask ‘how can I enable my partners to be successful in deploying it,’ " Sotnick said.

While Dell's executives talk the talk, can the company walk the walk? Cross brand integration takes more than talk, it takes commitment. To that end, Dell is turning to open technologies and is embracing OpenStack as its open source platform for public and private clouds, which ultimately can drive the integration of cross platform products.

"At Dell World this week, we're talking about the disruptive forces that our customers are facing, such as cloud, social media, mobility, data and security," said Suresh Vaswani, president of Dell Services. "This year we've seen enterprises turn increasingly to Dell Services to help modernize and adapt their IT environments to manage the growing challenges and opportunities presented by these disruptive forces. More and more, our customers are recognizing the power of information technology and services in enabling their business outcomes."

Dell services hopes to lead the way and the company claims it will build its private and public cloud platforms on OpenStack. The company is backing that claim by releasing today a technical preview of its private cloud, called Dell Cloud Dedicated, with OpenStack. Using OpenStack as Dell's primary platform promises to give customers the benefits of scalability, self-service access and a consumption-based usage model. What's more, Dell's offering should give customers a new, improved way to develop and run applications taking advantage of open source cloud.

Dell Cloud Dedicated with OpenStack also provides private cloud infrastructure that can meet the security and compliance needs of large enterprises and vertical organizations. Companies interested in participating in the technical preview of Dell Cloud Dedicated with OpenStack may email for information.


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