Google Fiber Matters: 10 Reasons Why

By Don Reisinger  |  Posted 2013-05-15 Print this article Print

5. It puts consumers on notice

Consumers are now on notice: Stick with the same old service you've grown accustomed to or get something truly special. The trouble for most consumers is that in the vast majority of cases, Google Fiber isn't available yet. But it will be. And once it is, many of those customers will likely opt to buy into Google's offering.

6. It's intriguing to corporate users

Corporate users are especially intrigued by Google Fiber. The prospect of high-powered broadband with extremely fast upload speeds is something that the enterprise has been seeking for years. And it's clear now that Google Fiber can deliver it. Expect the enterprise to drive Google Fiber integration.

7. Cable companies can't stand it

Cable companies can't stand Google Fiber. And that alone makes it worth knowing about. That the chief competitors to Google Fiber have found nothing good about the service is a telltale sign that we should pay attention to it—and ignore the competitive misgivings.

8. Municipalities are dying to have it

One of the key reasons Google Fiber is growing so quickly in terms of its market appeal is that municipalities across the United States are dying to get their hands on it. In fact, those municipalities are lining up, all with the hope of deploying Fiber to their voters. And why not? It could make it easier to be re-elected.

9. It integrates Google services

Google has also made the smart decision to bundle its many core services with Fiber. So users will find ample storage through Google Drive. Better yet, the company is making its services available to corporate customers, including Google Docs. Google's integration strategy is hugely important.

10. It's catching the U.S. up to the rest of the world

One of the biggest problems with surfing the Web in the United States is that it's slow compared with many other developed countries. With Google Fiber, the country is finally catching up to the rest of the world. And we're all benefiting from that.

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