LifeSize Grows Cloud Video Services With Lync Interoperability
All of this is important for situations such as when a CEO is talking to the entire company about quarterly earnings, according to Ellen Hawes Durbin, senior product marketing manager at LifeSize. "Those humongous company-wide meetings (think hundreds of people) are always problematic because it's hard to see and hear one person presenting in a room full of people, especially when there are scores of remote employees dialing in from different countries," Durbin wrote in a post on the company blog. "Now, if you want to see your CEO full-screen when she's presenting, you can. … And if Albert from Albuquerque can't control his allergies and keeps sneezing, and Danielle from Des Moines has a dog that won't stop yapping, your meeting moderator can mute everyone." Businesses also can leverage a user dashboard to find out which teams are using the LifeSize Cloud service and allocate resources accordingly. The video conferencing space continues to transition toward software and cloud offerings, according to industry analysts. Infonetics Research earlier this month reported that the video conferencing hardware and software market grew 24 percent in the fourth quarter 2014 over the previous three months, and for the first time hit more than $1 billion in revenues for a quarter.IDC analysts last month said revenues for video conferencing equipment continued to fall last year, despite some strength in the fourth quarter. "The results are reflective of the ongoing market transition from a primarily hardware-based technology to one impacted by the growing interest in software-based solutions and video subscription services," Rich Costello, senior analyst for enterprise communications infrastructure at IDC, said in a statement in March.
Endpoint shipments were up 39 percent in 2014—hitting 15 million—due primarily to demand for software, which grew 44 percent last year. Worldwide video conferencing and telepresence equipment revenue jumped 5 percent in 2014, to $3.3 billion, though the trend is away from high-end systems used in conference rooms to personal video conferencing systems, the Infonetics analysts said.