LifeSize Grows Cloud Video Services With Lync Interoperability
The company also is enhancing its video conferencing solution with support for more devices and 40-way group calling capabilities.LifeSize Communications is growing the capabilities of its cloud-based video conferencing service, from adding interoperability with Microsoft's Lync communications platform to easier scheduling through Microsoft Outlook and Google Calendar to including browser-based calling. Founder and CEO Craig Malloy 11 months ago introduced the LifeSize Cloud service, shifting the company's focus away from its on-premises hardware roots and focusing its efforts on the trend in video conferencing toward more software- and cloud-based solutions. Since then, LifeSize has kept up a rapid-fire pace of bolstering the software-as-service (SaaS) offering, and the enhancements announced April 6 follow in that pattern. The demand for cloud-based video conferencing solutions spans a broad range of businesses, according to Malloy. Organizations are looking for flexible and cost-efficient collaboration technologies to increase worker productivity and to meet the challenges of a more mobile workforce and trends such as bring-your-own-device (BYOD), with employees wanting the ability to collaborate from any device, including smartphones, tablets and notebooks. "From small businesses to global corporations, the demand for cloud-based video communications is exploding," Malloy said in a statement. "Consumer applications have influenced the need to be fully accessible, anywhere at any time."
For LifeSize, the shift in focus to the cloud has proved to be a boon. Officials said that more than 1,000 companies have subscribed to the vendor's service over the first 10 months of availability, logging millions of meeting minutes.