Lifesize Sees Growth 2 Years After Move to the Cloud, CEO Says
There's been a shift in the companies Lifesize competes with. Several years ago, when Lifesize was courting a customer with its on-premises portfolio, it would usually run into Cisco Systems and Polycom. Now, as a player in the cloud, Lifesize is seeing more competition from more pure-play cloud-based companies. "Cisco and Polycom are no longer being talked about at all," Malloy said. The growing demand for cloud- and software-based offerings is having an impact on the larger enterprise collaboration space as vendors look to address the changing needs of customers. That has led to consolidation trend in the industry, including Nokia buying Alcatel-Lucent, LogMeIn buying Citrix Systems' GoTo online collaboration portfolio, Unify being bought by Atos, and Siris Capital buying Polycom for $2 billion. Mitel, which has been aggressive in pursuing acquisitions, was on the verge of buying Polycom until Siris came in with a higher bid. In addition, vendors like ShoreTel and Avaya also have begun weighing their options. Malloy said some of these vendors will be faced with similar difficult choices Lifesize had to make. Pointing to Polycom, Malloy said the company has been struggling with how to grow its cloud capabilities while protecting its on-premises legacy products.For Lifesize, now that the company has changed itself, the challenge is deciding which direction to go with its own products. According to Malloy, some of the areas company officials are focusing on include improving the customers' ability to manage and analyze the huge amounts of data that can be gleaned from the calls that are made using Lifesize's products and integrate its technologies into other platforms. For example, the company's software currently integrates with Microsoft's Skype for Business, but Malloy said he'd like to expand it to include other technologies, like Office 365 or Slack.
"What they've really needed to do—and they may do it now—is do a major reinvention like we did," he said, adding that Cisco officials seem to understand what they need to do, but are so big that making such changes is difficult.