New Lantronix CEO Has His Eyes on the IoT

By Jeffrey Burt  |  Posted 2016-02-29 Print this article Print
Lantronix CEO

A goal is to help businesses make the massive amounts of data being generated by the billions of connected devices and systems more easily accessible to databases and analytics software that enable the customers to more quickly derive useful information from the data, he told eWEEK. The PremierWave 2050 fits into that effort.

The product is designed for such verticals as industrial automation, health care, retail, railways and logistics, and enables OEMs to easily embed WiFi connectivity into ruggedized Ethernet-enabled enterprise and consumer applications.

Benck came to Lantronix after almost two years as president and CEO of Emulex, before that company was bought by Avago Technologies. Prior to that he was president and COO ofQLogic and had spent 18 years with IBM. To him, the IoT is a natural play for Lantronix. The company has a strong history in M2M connectivity and a large customer base.

It's also a fast-growing market. IDC analysts are forecasting that spending on the IoT will jump from $698.6 billion in 2015 to almost $1.3 trillion in 2019, and while predictions in the industry vary, most expect the number of connected devices, systems and sensors to grow rapidly over the next few years. Both Cisco Systems and Intel are predicting that the number of connected devices will hit 50 billion in 2020, up from 25 billion in 2014.

Benck said that right now, what he and his executives have to do is not only get Lantronix turned in the right direction and focusing even more on the IoT, but also to be clear with customers and partners what the plans are for the future.

"They want a roadmap," he said. "They want to understand where we see opportunity, and where we're going to focus our resources."


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