ShoreTel in Win-Win Situation With Celtics-Nets Game
The NBA contest enabled ShoreTel to tout its on-premises and cloud-based UC solutions, and its acquisition of M5 Networks.BOSTON — For ShoreTel executives here Nov. 28, the game between the Boston Celtics and Brooklyn Nets was a no-lose affair. On one side were the Celtics, who this year took advantage of their decision to renovate and expand their corporate headquarters in the city to install an on-premises unified communications (UC) solution from ShoreTel, a move that Jay Wessel, vice president of technology for the NBA team, had been contemplating for as long as five years. On the other side were the Nets, who saw a move of their headquarters from New Jersey to Brooklyn earlier this year as an opportunity to deploy a cloud-based UC system from ShoreTel, which Mireille Viau Verna, senior director of IT for the team, said helped keep the organization's communications up and running during Superstorm Sandy in October. The game also gave ShoreTel officials the chance to tout their decision in February to buy M5 Networks for $146 million, which enabled the company to offer cloud-based solutions to complement its premises-based products.
"It's at events like this that whoever wins, ShoreTel wins," Peter Blackmore, the company's CEO and president, said to a group of journalists just before the game began here at the TD Garden.