ShoreTel in Win-Win Situation With Celtics-Nets Game

By Jeffrey Burt  |  Posted 2012-11-29 Print this article Print

The acquisition also means that the merged company can now address a wider market, Hoffman said. Smaller organizations, which don't want to spend a lot of hardware and don't always have the IT expertise to take care of hardware infrastructures, tend to lean toward cloud-based systems. ShoreTel Sky's target customer base has tended to be in the midmarket, between 50 and 5,000 seats. However, "we're starting to see interest in the enterprise," he said, adding that the company has two projects that could tally more than 10,000 seats each.

Andrew Borg, an analyst with the Aberdeen Group, said the purchase benefited both companies. ShoreTel was able to quickly ramp up its cloud capabilities, while M5 gained the kind of global reach that it could not have achieved on its own.

"It was a smart move for both companies," Borg told eWEEK. "It was one of those acquisitions that make sense."

He said businesses are rapidly moving to an IP cloud infrastructure as they look for greater flexibility and scalability that such a dynamic environment can offer. If a business has a single cloud-based IP infrastructure, their ability to respond to market demands—to quickly "pivot" their strategies to address customer needs—is significantly enhanced, Borg said. Organizations now are starting to look at UC and the cloud in the same way, though it will take time for the momentum to gain speed.

"I'm hearing an accelerated level of interest and a low level of adoption," he said. "We're still at the start of the market."

The Celtics' Wessel said he has wanted to deploy a ShoreTel UC infrastructure for several years, but wanted an on-premises solution. Communications is mission-critical for the organization, and he wanted a system in-house that he could touch if he had to. He likes being able to remotely manage the team's ShoreTel system, but said he feels more comfortable knowing he has direct access to the infrastructure. "I'm a hardware guy," he told journalists.

However, Wessel—who replaced a legacy Avaya system with the ShoreTel solution—said that UC in the cloud was only going to gain in popularity, and that eventually, he could envision leveraging the cloud for such tasks as disaster recovery. "I think long-term, cloud-based systems make a lot of sense," he said.



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