New-Generation Networks: 10 Ways They Enhance Online Media Experiences
Recognize the Opportunity
The industry has gone mobile with heavy emphasis on cloud applications. However, current network architectures generally cannot keep up with the exponential traffic growth that's driven largely by video and other rich media. New-generation network platforms that can scale are the ones that should be tested and deployed.
Enterprises and consumers alike want rich-media experiences and new applications that make our lives easier, help us do business or entertain us. An increasing number of these use cases involves rich data served to mobile devices, such as smartphones, tablets and notebook PCs. This puts new pressures on service providers to provide a high-quality experience to each customer—whether that experience involves providing a simple restaurant reservation or a high-powered high-definition video game. However, there is good news for cloud service application providers: They can provide improved media experiences for their customers without having to replace their entire legacy network architecture and still save their customers money. eWEEK, with input from Mike Marcellin, senior vice president of strategy and marketing at Juniper Networks, explains how this is possible. Juniper Networks makes enterprise networking equipment, including high-end routers, for cloud systems. It competes in the market with companies such as Cisco Systems, F5, Riverbed, Huawei and Hewlett-Packard.