T-Mobile Posts 'Outstanding' Q2, Still More Un-Carrier Moves to Come
He called AT&T's proposed acquisition of Leap Wireless a type of response to T-Mobile (though added that spectrum is also a motivation). When asked whether T-Mobile might be interested in acquiring Leap, Legere answered that he'd rather "acquire Leap's customers the old-fashioned way." By the time AT&T finishes its acquisition process, Legere went on, Leap may not have "any customers left." Again, far from worrying about the consequences of having T-Mobile's larger, deeper-pocketed rivals taking their scrappier rival seriously, Legere pointed out that T-Mobile hadn't even yet addressed many parts of its business, such as tablet sales. "Eighty to 90 percent of our competitors' growth has come from areas that we've yet to attack," said Legere.Un-carrier, Legere explained late in the call, is "a philosophy as well as a marketing strategy." It's about being flat, efficient and transparent. "The companies in our industry got a little bloated and fat and bureaucratic," said Legere, and T-Mobile plans to use that against them. Follow Michelle Maisto on Twitter.
Another area it has yet to fully bank on is the MetroPCS network. T-Mobile plans to expand MetroPCS' LTE network to 15 markets in less than 10 weeks. Legere said that MetroPCS customers with LTE handsets are already using T-Mobile's network for data and are already experiencing a "huge improvement without changing their handsets."