YouTube is preparing to launch a live streaming platform, beginning with a two-day trial period that kicks off Sept. 13.
The two-day testing period will start at 8:00 a.m. PT on Sept 13, said Joshua Siegel, product manager, and Christopher Hamilton, product marketing manager at YouTube, in a Sept. 12 blog post.
"This new platform integrates live streaming directly into YouTube channels; all broadcasters need is a webcam or external USB/FireWire camera," Siegel and Hamilton said in the post. "Included in the test is a 'Live Comment' module which lets you engage with the broadcaster and the broader YouTube community. For the purpose of the trial, this offering will only be available today and tomorrow. Based on the results of this initial test, we'll evaluate rolling out the platform more broadly to our partners worldwide."
This move means that YouTube content partners can stream video directly to end users in real time, and it puts the YouTube service into competition with entrenched players such as Ustream, Livestream and Justin.tv.