Twitter CEO Evan Williams Vaguely Discusses Revenue Model at Web 2.0 Summit
Twitter CEO Evan Williams ducked around questions about Twitter's revenue model in a bland conversation at the Web 2.0 Summit. Web 2.0 Summit co-host John Battelle tried to crack the nut that is Twitter's plan to make money. Williams merely repeated what he and Twitter co-founder Biz Stone have been telling the press and analysts for the last several months-there will be advertising of some kind and selling analytics to companies may be an option. Williams also failed to take the bait on questions about Twitter's feature sparring with Facebook, which appears to ape some Twitter features.SAN FRANCISCO-Twitter CEO Evan Williams deftly maneuvered around questions about what Twitter's revenue model will ultimately be in a conversation at the Web 2.0 Summit that failed to live up to expectations. Web 2.0 Summit co-host John Battelle tried to crack the nut that is Twitter's plan to make money. Williams merely repeated what he and Twitter co-founder Biz Stone have been telling the press and analysts for the last several months.
Twitter will enable advertising on its microblogging service at some point and could in fact provide analytics to give businesses insight into their businesses.
"I didn't see a reason to sell if that opportunity would have presented itself because ... it's not the point. The point is really to see what we can build. ... The number of interesting things we can do with Twitter is endless. It blows my mind, and that doesn't get more interesting by making it part of a bigger company."This drew a sound round of applause. Battelle also noted that Facebook has added "Twitterific" features, baiting Williams with the prospect that Facebook is ripping off Twitter's innovation in status streams. Williams didn't bite, and even complimented Facebook for being agile in changing the product. "The world is big enough for Facebook and Twitter, and fundamentally I think they're good at different things," Williams said. Whatever Facebook does, it won't mean the death of Twitter, he added. Finally, Williams said the company is working on improving scalability, noting that while he is not as concerned as he used to be, he is not satisfied with where Twitter is on that front. Reliability is the second big priority. All in all, a bland, vanilla interview. Williams even called Google Wave, the real-time collaboration platform that is confounding users, awesome. TechCrunch has proper live-blogging notes here.