Twitter will not rely on advertising dollars to fuel its future growth, according to company co-founder Biz Stone, who suggests that tools and businesses services will provide the necessary revenue. Twitter has experienced explosive growth in the three years since its initial rollout, with some 9.3 million users in March 2009.
Twitter, the microblogging Website that lets its community post about their
lives in 140-character "tweets," will earn revenue through tools and
services as opposed to advertising dollars, according to a May 19 Reuters
"[Advertising is] just not quite as interesting to us," Stone said
to the Reuters Global Technology Summit in New York
from San Francisco, through a video
"There are no people at Twitter who know anything about advertising or
work in advertising," Stone said, according to the Reuters report. He
added that the size of Twitter's staff would double by the end of 2009.
According to research company ComScore, Twitter
grew approximately 131 percent in March,
with about 9.3 million site
visitors, up from 4.3 million in February. Twitter's growth attracted rampant
speculation that a major player such as Google would step in to purchase the 3-year-old
In 2008, Facebook reportedly made a $500 million offer, but was turned
"We were joking in the office that if this growth rate continues week
over week, we'll run out of people on Planet Earth to sign up to Twitter by the
end of the year," Stone said, according to Reuters.
In response to the buzz, Stone
blogged in April that Twitter was in discussions
"on a variety of
subjects" with unnamed companies, but that the short-term goal would
nonetheless continue to remain an "independent company."
The enterprise has cautiously embraced Twitter, with Salesforce.com
adding Twitter to its Service Cloud.
was previously seen as one of the primary ways in which
Twitter would generate revenue. Twitter also announced plans to offer
commercial accounts at some point in 2009.