With its VMware Cost-Per-Application Calculator, VMware wants to move the debate over the cost of virtualization technologies away from licensing and toward virtual machine density, or the number of virtual machines that can run on a single physical server. VMware officials argue that because their technologies allow for more VMs to run on a single server, VMware products become a better deal for enterprises than competing offerings from the likes of Microsoft and Citrix.
VMware is trying to change the way enterprises evaluate the value of their virtualization deployments.
VMware March 23 unveiled its VMware Cost-Per-Application Calculator
an online tool designed to let users estimate how much money they're
saving using VMware technology, as compared with other virtualization
Company officials want to move the cost argument around
virtualization platforms away from the upfront license-price
comparison. A key argument competitors-including Microsoft
and Citrix Systems-use when talking about VMware is the higher cost of some of VMware's technologies.
However, VMware officials argue that their products enable
enterprises to put more virtual machines onto a single physical
server-what the officials call "virtual machine density"-than they can
do with other virtualization platforms. That drives up the server
consolidation ratio and reduces the overall infrastructure-including
server and storage hardware, networking, power, cooling and space-and
software costs, they said.
The result is greater value to enterprises than can be offered by competing virtualization technologies, officials said.
The online calculator is designed to show enterprises the cost to
virtualize a set number of applications and to compare virtualization
The unveiling of the online calculator came at the same time VMware
highlighted a report from research firm Taneja Group that said that
VMware Infrastructure 3 offers the greatest level of server
consolidation in the industry.
In a prepared statement, Taneja Group analyst Jeff Boles said the
firm has been closely watching how VMware Infrastructure and
competitive platforms scale, and that VMware's technology was better
than that of other vendors.
"We validated in a number of tests that VMware virtualized servers
can run twice as many applications than other hypervisors at equal or
even greater performance levels," Boles said. "In our view, customer
should be assessing virtualization on a -cost per application' basis.
VM density has a significant impact on cost per application because it
is tied to server equipment, software licensing and cost."