Executives from the Oakland, Calif., company demonstrated a prototype of the feature this week during the OReilly Emerging Technology Conference here. It will expand on an existing related-categories function by offering categories of search-term suggestions that both narrow and broaden a query.
The expanded feature is expected to go live on the search site within the next few weeks, said Apostolos Gerasoulis, executive vice president of research and labs at Ask Jeeves. The company will first make it available for Web searches, but eventually plans to add the option to vertical search areas such as image search.
To deliver related queries, Ask Jeeves is tapping into the clustering technology built into its Teoma search engine.
"Were trying to improve the [search] technology and provide a differentiator from the rest of the industry," said Gerasoulis, a co-founder of Teoma. "We wanted to focus on quality that is very different from anyone else."
Teoma is able to discern clusters of communities on the Web, Gerasoulis said. By understanding the popularity of expert communities and relationships among them, Ask Jeeves can determine categories of related search terms.
Ask Jeeves, which bought Teoma in 2001, is a smaller competitor battling Google Inc., Yahoo Inc. and Microsoft Corps MSN division in the increasingly heated search-engine war.
Based on the prototype, Ask Jeeves will separate the navigation of related search terms into three categories. The first, under the heading "Narrow Your Search," provides refinements to a query, while the second, called "Related Topics," suggests more broadly related terms.
In a demonstration, a search for the rock band The Beatles returned narrower searches such as "Beatles lyrics" and "Beatles pictures" as well as broader suggestions such as "Rolling Stones" and "Beatlemania."
A third grouping focuses on peoples names that relate to a search. In his demo, Gerasoulis entered a query for "light bulb," hoping to find information about its inventor. In the "Related People" category alongside typical Web results, a link to a search on "Thomas Edison" appeared.
"This is navigation through concepts," Gerasoulis said.
With the upcoming feature, Ask Jeeves is exposing more of the capabilities of its clustering technology within the user interface of search. Clustering has gained the attention of both search startups and the larger engines. Startup Vivisimo Inc. has put clustering into action in its Clusty search site and as part of the revamped America Online Inc. search.