Director of Channel and Partner Marketing
Miramar Systems Inc.
Partner Rolodex: Casey is casting a wider partner net at Miramar, a maker of PC migration tools. The company, which has alliances with the likes of Electronic Data Systems, now is courting smaller resellers as it seeks a wider audience for its DesktopDNA product, he says.
His Game Plan: Casey says the Miramars pricing structure is based on a resellers annual purchases. That way, smaller firms can make incremental purchases but at prices based on the volume for the year.
Ideal Partner: Resellers that want to build a services business around systems migration.
Whats Next: A co-op marketing program is the next page in his gameplan.