Fujitsu claims that reseller channel partners who are looking for an edge in today's server and data center market may find a happier home with Fujitsu than with its larger rivals in the server space-Hewlett-Packard, IBM and Dell.
Fujitsu, No. 4 in the global server space, is going up against its competitors with an integrated solution similar to those that have been introduced by HP, Cisco, Sun and IBM, providing the vertical stack from hardware to software-dubbed the Dynamic Cube or Primergy BX900 blade server system, featuring Intel Xeon 5500 Nehalem processors and an improved version of Fujitsu's virtualization management solution that can manage virtualization on Dell, HP and IBM servers, too.
Fujitsu points out that reseller channel partners who sell this solution will find that they are not running up against an overdistributed channel. The company currently claims 160 to 170 enterprise partners in the United States, according to Matt McManus, channel chief, and is looking to double that number. But that still leaves plenty of room for everyone, McManus says. Fujitsu is looking to those partners to help the company achieve its goal of doubling its server sales by 2010.
The product launch marks Fujitsu's first since it reorganized the server business to unify its branding and naming of products across all geographies, a move that is likely to quell confusion among reseller channel partners and end customers alike.