This is according to a survey of 324 IT executives commissioned by storage software vendor BridgeHead Software.
The report revealed that only 35 percent of respondents said their storage technology choices take into consideration environmental friendliness.
However, a whopping 88 percent said storage vendors should be doing more to increase the energy efficiency of their products.
This is the first time the study, in its third year, has touched on the issue of "green IT."
Cost was still the primary driver for purchasing, according to Patrick Dowling, senior vice president of product strategy and development at BridgeHead, based in Woburn, Mass.
"The study found that while companies are interested in reducing carbon footprints, it is not surprising that business-focused IT executives are more concerned with the business issues, such as reducing costs through energy consumption of their storage systems.
Sixty-one percent said almost half of their data was residing on their primary storage system, which is using the most energy and therefore costing the most money."