Editors Note: This is the second in a series of articles that examines Microsofts strategy of gaining market share and driving new solutions to market through its partner base.
Microsoft is aggressively reaching out to established, successful players in the High Performance Computing and security spaces—markets that are new to it and which it is entering late—in the hope that they will become partners and drive the adoption of its new software products into those nascent markets.
But the Redmond, Wash.-based software maker, which released its Windows Compute Cluster Server 2003 product to manufacturing in June, with broad availability expected in August, is late to this market, which has long been dominated by Linux-based solutions.
As such, it is looking to sign up a range of new partners, both within and outside the United States, who are already successful in the new markets it is trying to conquer—even if that success was achieved on competitor platforms, such as Linux.
Part of this process is to invite some 320 successful organizations that are not yet Microsoft partners, to attend this years annual Worldwide Partner Conference in Boston from July 11 to July 14.
They also attended an all-day event, known as the Partnering Executive Summit—held on July 10 this year—prior to the start of its main partner conference, designed to show them what is involved in being a Microsoft partner.
Microsoft picks up all of the travel and business costs associated with bringing these potential partners to the show.
Two potential Microsoft partners—John Taylor, the CTO for Streamline Computing, and Graham Jones, the chief operating officer for Integralis—spoke to eWEEK from Europe before heading to the summit, about their businesses, why they were interested in partnering with Microsoft, and what they wanted to hear at the summit this week.
Streamline Computing, headquartered in London, which has been operating for six years delivering Linux cluster solutions, is riding the wave of the massive increase in clustering to deliver high performance computing, Taylor said.