DALLAS—At its annual Microsoft Convergence conference here in Dallas this weekend (and into early next week), Microsoft officials will pound home the message that Microsoft is working to enable the "people ready business" by investing in all kinds of technology, from a unified communications platform that includes a voice infrastructure to composite application development capabilities.
"Its about breadth and depth and seamless activity across domains," said Jeff Raikes, group vice president of Microsofts Information Worker Business, during his keynote address March 26.
"Weve spent several billion on a wave products coming to market in the next 12 to 18 months."
Raikes gave the example of several areas Microsoft is investing in to bring home its vision for its Business Solutions applications division: business intelligence to pull insights that already exist in systems; search to help users quickly find information; mobility to work in different styles; customer relationship management and supplier relationship management to streamline processes; and in the infrastructure to support the technology developments.
All well and good goals, but when it came time for the members of the audience to ask questions during Raikes keynote, they werent asking about building composite applications or getting VOIP enabled.
Attendees at this years conference are still, it seems, bogged down with the basics.
Allan, a user representing Unified Fruit Service, asked Raikes and former MBS head Doug Burgum (who joined Raikes on the stage for the Q&A session) what the purpose is of moving to a single product name—Dynamics—for Microsofts four very separate ERP suites, and if that means the company is moving to a single code base for the products—a message Microsoft has been hammering on for the some time.
"Part of the purpose of going to a single name [is to leverage] the strength of Microsoft, to create an awareness of categories; with a global name we wanted to be able to talk about what we would provide," said Burgum.
"A lot of people arent even aware that Microsoft offers business applications."