Microsoft Group Vice President Jeff Raikes says its time to move beyond the industry debate over whether IT offers companies a competitive advantage. Instead, Raikes says, its time to question how companies measure the impact of IT.
Raikes and executives from Microsoft, Accenture, Cisco, Hewlett-Packard, Intel and Xerox, as well as academic, government and private-industry representatives, have been working for more than a year to establish a common set of tools for measuring business productivity. Last week, about 200 Information Work Productivity Council backers met in New York as part of the first IWPC assembly.
Raikes, who oversees Microsofts business and productivity services and is IWPC chairman, kicked off the meeting by talking about what it would take to "reinvent" productivity. "Economics needs to find a better way to reflect the new models of the industrial age," he said. "Instead of focusing on outputs, we need to focus on outcomes."