The two-day search engine shop-talk binge Mashup Camp is under way in Palo Alto, Calif.
Events such as Mashup Camp are designed to gestate ideas about Internet search later used by enterprises and other consumers.
Mashup Camp has no agenda, unlike industry shows such as Search Engine Strategies, which starts later this week.
Rather, its a bring-your-own idea event. Early-on in the show, discussions are focusing on rapid-fire development techniques, various forms of content licensing and mobility.
"Mashup" refers to a combination of Internet resources, such as Chicagos online crime database.
One reports in: The 7 a.m. start time is brutal, especially if youre like Steven OGrady and got to your hotel just six hours beforehand.