Last week, when Silicon Valley venture capital powerhouse Kleiner Perkins Caufield and Byers announced that former Secretary of State Colin Powell was joining its firm, Silicon Valleys political maturation took a giant step forward.
Much was written about the advice that Powell would be able to give Kleiner Perkins entrepreneurs. Almost as much was written about how the former Army general and chairman of the Joint Chiefs of Staff under President Clinton, would be able to apprise the firm on world events.
Yes. Well, thats what they all say.
They "all" say that the famous politician joining their ranks is a genius, that he is going to provide topical and timely advice and that hes going to be an asset to the way the bank does business.
Thats almost universally true, but its not the full story. And understanding the role that the bigwig politician plays at those firms helps put Powells role at Kleiner Perkins in perspective.
Kleiner, by getting Powell to lend it some of his star power and influence, is saying that it wants a public place in the ranks of U.S. establishment players. It wants its opinions and its voice in world and national affairs to count. And it wants to be able to speak directly to those in power.
It couldnt come at a better time.
Although a great deal of Silicon Valleys wealth has been created by people who understand the inner workings of complicated technology, that day is slowly coming to an end.
The great fortunes to be made in tech are going to be made people who come up with good ideas and services. Google is a good example. It is search, but it is also an advertising network. Its technology may be seamless and wonderful—thats why its so powerful—but it doesnt sell technology. It sells advertising.
Similarly, the iPod is a cool little device that helps Apple sell iTunes. One plays music, one sells it. And at its heart, Technorati is a service that shows people who run managed blogs and other small websites the impact of their words and ideas. Almost all social networking services—Friendster, Flckr, SocialText—are providing services. They are not selling technology. They are selling a service.
That means that Silicon Valley—and tech folks in general—have to go start worrying not just about their public image but about the impact their ideas and inventions can have. Want an example? Look no further than the Supreme Court ruling on Grokster.
Want another one? How about the pending rewrite of the telecommunications law and the series of fights—large and small—that are already breaking out between established phone and cable companies and small wireless providers.
Theres another one brewing with wireless providers and TV broadcasters over digital spectrum and its proper use. And, as the cynics say, those are the fights we know about.