ORLANDO—SAP AG announced here today new versions of its customer relationship management and supply chain management products both built on its NetWeaver integration platform and supporting new vertical industry business processes.
The latest version of mySAP CRM, 4.0, supports more than 280 industry-specific business processes as well as multichannel interaction processes via NetWeaver.
"Version 4.0 is a significant one for us," said Henning Kagermann, chairman and CEO of SAP. "We feel very comfortable that with this release, well become the market leader in this space by the end of the year."
In this version, mySAP CRM provides industry-specific solutions for the automotive, chemicals and pharmaceuticals; engineering, construction and operations; consumer goods; high tech; industrial machinery and components; leasing; media and entertainment; oil and gas; professional services; public sector; retail; telecommunications; and utilities verticals.
The new version of mySAP Supply Chain Management adds support for 20 new business processes and more than 30 process enhancements to customers in the discrete, process manufacturing and consumer products industries.
Business scenarios supported include vendor-managed inventory, supplier-managed inventory and trade promotion management, linking promotion planning between CRM and SCM.
MySAP SCM also includes SAPs Advanced Planning & Optimization, Event Management, and Inventory Collaboration Hub applications. The Inventory Collaboration Hub, allows manufacturers, particularly in the automotive, high tech and consumer products industries to share inventory information with suppliers, effectively allowing suppliers to manage their inventory and gain insight into future inventory demands.