Enterprise Applications: How the Microsoft-Yahoo Deal Could Backfire to Google's Benefit

 
 
By Clint Boulton  |  Posted 2009-08-04 Print this article Print
 
 
 
 
 
 
 
 
 
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How the Microsoft-Yahoo Deal Could Backfire to Googles Benefit

by Clint Boulton
 
Microsoft and Yahoo's 10-year search ad deal would appear to help both companies, even if investors are lukewarm to it. Microsoft's Bing search engine will power Yahoo's search. Yahoo could eventually generate $500 million per year in operating income to prop up its display and mobile ad businesses. And Microsoft will close the gap in search market share, moving to No. 2 at almost 30 percent to Google's 65 percent search share. However, not only is Google well-positioned to weather this collaborative attack, but the deal could help Google innovate even faster, add to its market share and perhaps even fly lower under the antitrust radar.
 
 
 
 
 
 
 
 
 
 
 

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