Apple's Patent Victory vs. Samsung: 10 Ways It Could Change the Industry

 
 
By Don Reisinger  |  Posted 2012-08-27 Email Print this article Print
 
 
 
 
 
 
 

NEWS ANALYSIS: Apple has won $1.048 billion in a patent victory against Samsung that could spark major changes in both the companies' operations as well as in the mobile industry as a whole.

Samsung is having a rough go at it right now. On Aug. 24, a jury in San Jose, Calif. ruled that the company had violated several Apple patents. Apple was awarded $1.05 billion in damages. Apple's lawyers are asking the trial judge to triple the damages on the grounds that the jury found that Samsung willfully violated the patents.

Now, the stage is set not only for Apple to have a nice payday, but to also set in motion plans to have several Samsung devices banned from sale because of their alleged infringement. Samsung is now scrambling to determine its next move.

For the market as a whole, the impact that might be felt by the ruling could be great. Apple has yet again found a way to sustain its competitive advantages. Samsung, its chief competitor, has been knocked back on its feet and is in damage-control mode.

If similar court rulings crop up around the world, it might not be long before the late Steve Jobs' determination to wage "thermonuclear war" against Android actually succeeds in limiting or even shrinking the upstart mobile operating system's market share. It's an interesting move-and one that is being studied awfully carefully by the company's competitors.

But how else might the decision impact the marketplace and just how might we all be affected? Read on to find out more.

1. Samsung products are banned

Apple's lawyers are currently working their way through the ruling to determine which Samsung products are violating its patents. Once they figure that out, the company will ask the trial judge impose an injunction that will ban from the U.S. market many of Samsung's currently shipping mobile products, both tablets and smartphones. Look for Samsung to fight tooth and nail to prevent or at least delay these product bans.

2. Apple goes hunting

Now that Apple has won this landmark lawsuit, it won't be long before the company follows up with lawsuits to take down others. Apple has a precedent. And in the world of litigation, a precedent is everything. Apple will continue it's hunting for other competitors violating its patents.

3. Google is in the crosshairs

Although the lawsuit victory for Apple is considered an indictment of Samsung, it's also a problem for Google. The company's Android platform is included in the lawsuit and it's becoming an increasingly major problem in all of the litigation surrounding the mobile market. Google could very well find itself in Apple's crosshairs in the coming months.

4. Watch out, Android vendors

Android vendors now need to watch out. Not only will they possibly fall victim to Apple's lawyers, as noted above, but they also have to be more thoughtful in their product designs. Apple hasn't necessarily stymied innovation with this victory, but it has likely put a damper on many vendor plans at the moment. Now more than ever, design matters.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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