AMD Unveils SoC Platform for Embedded Devices
The new Embedded G-Series SoCs integrate CPU, graphics and the I/O controller onto a single chip for such devices as smart TVs and digital signage.Advanced Micro Devices is rolling out a new system-on-a-chip (SoC) platform aimed at embedded devices, one of several growth areas company officials are targeting as the chip vendor looks to reduce its dependency on the contracting PC market. AMD's new Embedded G-Series SoCs, announced April 23 at the Design West 2013 expo in San Jose, Calif., are designed for such devices as set-top boxes, digital signage, kiosks and smart TVs, according to company officials. The platform offers both dual- and quad-core CPUs, and also comes with the company's Radeon graphics technology. The SoCs bring a marked improvement in performance and energy efficiency over AMD's G-Series accelerated processing unit (APU) predecessors, and they challenge Intel's low-power Atom platform, according to Craig Bryant, product marketing manager for AMD. "Built upon the success of the AMD G-Series APU family, we have now a fully integrated processor with CPU, GPU and I/O controller on the same chip," Bryant wrote in an April 22 post on AMD's blog. "Customer feedback continues to emphasize the need for lower-power embedded processors that provide exceptional performance at aggressive price points, and we have taken that input to heart and created a product with not only exceptional performance but also superior performance-per-watt in the low-power x86 microprocessor class of products when running multiple industry standard benchmarks."
According to AMD, the new Embedded G-Series SoCs offer a 113 percent improvement in CPU performance over the company's G-Series APU and a 125 percent advantage over Intel's Atom chips. The new SoCs also bring a 20 percent improvement over the G-Series APU and a 430 percent improvement over Atom in parallel processing and high-performance graphics.