When the iPad 2 launched March 11, just about everyone knew the tablet would sell extremely well. After all, it was coming off the success of its predecessor and it had Apple's logo on it. In most cases, that's enough for any device to be a success.
But few thought that the iPad2 would be as successful as it seems to be. According to one analyst, Apple may have sold up to 1 million iPad 2 units in the device's first weekend of availability. Officials with technology retailer Best Buy said that in some stores, their stock ran out in 10 minutes. Apple's online-ordering page says the iPad 2 won't be available for four weeks to those who buy one online now. By all measures, the iPad 2 has been a blockbuster hit.
But why has the iPad 2 been such a success? Read on to find out.
1. The cameras matter
It's clear now that the addition of both a front- and rear-facing camera to the iPad2 has been a key selling point to consumers. The original iPad lacked cameras, making the device a tad less appealing than some of its competitors, like the Samsung Galaxy Tab and Motorola Xoom, both of which offer dual cameras. Plus, with FaceTime support now available on the iPhone, iPod Touch and Macs, in addition to the iPad 2, consumers are seeing a lot of value in Apple's video conferencing feature.
When Apple CEO Steve Jobs announced the iPad 2 March 2, he made it clear to consumers that the latest tablet would be offered at the same price as its predecessor. The cheapest iPad 2 retails for $499; the most expensive option goes for $829. At those prices, five out of the six versions of the iPad 2 are cheaper than its chief competitor, the Motorola Xoom. It hits every price point, and along the way, it makes for a far more affordable option for people on any budget.
3. Steve Jobs' hype
When Jobs said in January that he would be taking a medical leave of absence, some wondered if he would ever come back. But at the March 2 event unveiling the iPad 2, he did just that. And because of that, much more light was shone on that event than would have otherwise been there. The hype machine was going full throttle, and millions around the United States learned of all the benefits of owning an iPad 2 as they also heard about Jobs' health status. It was an extremely savvy move, and by the looks of things, it paid off in a big way.
4. The online sellout helped
It didn't take long for the iPad2 to sell out on Apple's Website. It also didn't take long for reports on that sellout to reach the mass audience. Whenever supply shortages become known to the public, it usually means good things for companies. Consumers think the device is more valuable than they had originally thought, those sitting on the fence are more likely to go out and buy the device, and all those sellouts remain in the headlines for quite some time. Apple benefited greatly from the sellouts.