Dell Looks to VR, AR, Voice to Help Drive Future PC Sales
In addition, VR and AR will come into the mix, bringing new possibilities to PCs. The company is developing ways to bring VR to Microsoft's Skype for Business cloud-based video conferencing technology to enhance how people collaborate with each other and use business applications. Clarke said he recently saw an internal demonstration of the technology "that was out of this world." All of this will help Dell in a market that is continuing to consolidate around the three or four largest players, he said. In the latest numbers from IDC and Gartner, Lenovo and HP Inc. continue to rank first and second in terms of shipments, with Dell in third with about 15 percent of the market. Clarke said that Dell is tops in revenue, and pointed to its 15 straight quarters of market share growth. "We're winning in the consolidation," he said. "We believe the market will continue to consolidate and we will be a consolidator." Dell's PC group didn't make much news at the Dell EMC World event beyond new endpoint security capabilities that were announced, but Clarke said that doesn't mean there isn't a lot of work going on behind the scenes. He hinted that the vendor will have a significant presence at the 2017 Consumer Electronics Show (CES) in January, though he declined to elaborate.