Hewlett-Packard Co. will aggressively enforce digital-rights-management schemes on many of its products beginning in 2004, including the companys first digital televisions.
In HPs forthcoming digital hub, the Digital Entertainment Center, and in "some" other devices, HP will enforce the "broadcast flag" provision of digital content, preventing its customers from recording content that has been protected by copyright holders such as movie studios.
In a keynote address at the Consumer Electronics Show in Las Vegas Thursday evening, HP CEO Carly Fiorina said she was proud to take an aggressive stance against piracy, part of the companys strategy of extending customer content throughout the home and beyond. Fiorina was joined on stage by a bevy of entertainments leading lights, including Alicia Keys, U2s The Edge, Ben Affleck and other artists.
Everything is content, Fiorina said, and that content must be shared and made accessible to consumers. "A digital camera is a computer with a lens, and then you take that content and you send it wirelessly and you edit it and share it and when youre ready, you print it."
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