Hewlett-Packard and Acer are looking to market more laptop computers that run Google's Chrome OS, rather than Windows 8, which both companies say have had disappointing sales, according to recent reports.
HP is about to launch its first-ever Chromebook in February, according to a Jan. 28 report by The Verge.
The information came from a leaked specifications sheet that was found on HP's Website, according to the story. The spec sheet has since disappeared from the site.
Meanwhile, Acer's President Jim Wong told Bloomberg News that his company's Chromebook sales are doing well while sales of machines running Windows 8 are dropping, according to a Jan. 27 story.
Sales of the Chrome-based machines accounted for 5 percent to 10 percent of Acer's U.S. shipments since being released in November 2012, Wong told Bloomberg. "That ratio is expected to be sustainable in the long term and the company is considering offering Chrome models in other developed markets," according to the report.
The growth of the Chrome OS sales and the disappointing Windows 8 sales is causing Acer to look at new strategies, the article said. Across the industry, sales of traditional Windows desktop and laptop computers have been declining for some time as tablets and smartphones are attracting new users and sales, effectively replacing Windows machines in many case.
Those realities are seen in recent global PC shipment figures, which dropped 6.4 percent in the fourth quarter of 2012, to 89.8 million units, compared with one year ago, according to new figures released by IDC Jan. 10.
Microsoft launched its new Windows 8 operating system late last October and computer makers have been hoping for a boom in sales.
"Windows 8 itself is still not successful,” Wong told Bloomberg. "The whole market didn't come back to growth after the Windows 8 launch; that's a simple way to judge if it is successful or not."
The coming new HP Pavilion Chromebook will include a 1.1GHz Intel Celeron processor, 2GB of RAM, a 16GB solid-state drive, and a 14-inch, 1366 by 768 display, according to The Verge. That display would be larger than similar displays on competing Chromebook devices, which are typically 11.6 inches.
"HP is officially offering no comment on the device yet, but the document also noted an 'ad embargo date' of Feb. 17," according to The Verge, meaning that more details about the devices could come around that time.
Charles King, principal analyst with Pund-IT, said the reports offer the latest cracks in what has in the past been seen as the unbreakable facade in the Windows on Intel marketplace.
"It does have some interesting implications in what's going on," King told eWEEK. "The market for computers is changing. It's an indication that rather than being simply 'bilingual' in their IT usage patterns, that consumers and employees of businesses are now more 'multi-lingual’ with their devices."
That means that people aren't just using Windows machines or a single smartphone, but are also using Apple machines and tablets and mingling Android phone use with iPhones and more, said King.
"They'll use a Windows PC or laptop at work, but they have a Mac at home," he said. "So the old barriers between Windows and Mac have broken down."