HP Must Do a Lot More Besides Launch a Tablet: 10 Other Major Tasks

By Don Reisinger  |  Posted 2013-02-25 Print this article Print

5. Reassure investors on management

In addition to concerns over HP’s board and Autonomy, major investors in the company are expressing concern with management’s ability to turn things around. When HP holds its annual shareholder meeting in March, the company can use it as a springboard to show that management knows what it’s doing. After a poor showing at CES, it’s exactly what HP needs right now.

6. Take advantage of Dell’s problems

Dell’s troubles could very well be the secret to unlocking HP’s success over the next several years. Once Dell finally goes private, the company will need to go through the arduous task of reorganizing the business to be leaner and more profitable. Dell is also expected to focus heavily on the cloud. Meanwhile, HP can try to make inroads into Dell’s PC business and steal some server market share. While Dell is down, it’s certainly not out. HP must remember that.

7. End the non-computer consumer moves

HP over the years has made the ill-fated decision to try and appeal to consumers in the living room and in the office. It’s a mistake. Today’s consumers don’t look at HP like a company that actually knows what it’s doing. They look at HP as an enterprise computer company that wishes it could be Apple. Enough is enough. HP must end all attempts to appeal to consumers in non-computer markets and focus on the enterprise.

8. Improve the channel relationships

One of the important things Mark Hurd did during his tenure as CEO was focus on channel vendors to ensure they were happy. By doing so, he was able to dramatically improve HP’s corporate sales and revive its business. Since he left, however, HP hasn’t been the same in the channel. Its recent troubles seem to prove that.

9. Spend cash on innovation

HP has made several poor decisions over the last few years as it tried to throw its cash around. Now, though, the company can redeem itself. Stop spending money on things that don’t matter, such touch screen-based desktops. It’s time to start focusing on innovative ideas that will drive the future. Tablets might fit that bill in some eyes. But considering the company’s recent track record with slates, it’s better for HP to focus its efforts elsewhere.

10. Become Microsoft’s best friend

By announcing an Android-based tablet, HP is now putting itself in direct competition with Microsoft’s Surface tablet. That’s a mistake. Right now, Microsoft is dying for a vendor partner that will help it make inroads into the marketplace with Windows 8. That’s HP’s opening. As history has proven, being Microsoft’s buddy in the computing space means getting preferential treatment. And HP needs some of that right now.

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