HP Pushes into the Living Room

In her CES keynote, HP CEO Carly Fiorina says the company will release an HDTV media hub and 17 new TVs and projectors in 2005.

LAS VEGAS—Hewlett-Packard Co. is preparing to expand its presence in the living room this year with its first HDTV media hub and 17 new high-definition televisions and home projectors, the companys top executive said here on Friday.

Speaking at a keynote during the International Consumer Electronics Show, HP CEO Carly Fiorina said the HDTV media hub is based on the companys own technology and would be released in the fall. A company spokesperson also confirmed that the hub is based on the Linux operating system.

The HDTV media hub combines HDTV capabilities with a digital cable set-top box and a dual-tuner digital video recorder, she said. It also includes a DVD recorder that can label burned DVDs.

Fiorina demonstrated the upcoming hub along with an HP product manager, showing how consumers could navigate and play a range of digital content and create their own photo slideshow paired with music.

HP already sells its Digital Entertainment Center that is aimed more at PC enthusiasts.

"Some [consumers] dont want PC functionality in the living room but want personalized entertainment," she said about the HDTV hub.

The HDTV hub also will come with three HP-created services: an electronic programming guide; a music information service with song titles and artist information; and a service to feed the hub HP updates.

As for the 17 planned TVs and projectors, they will include a rear-projection and a front-projection model to be ready in the fall, Fiorina said. She didnt offer other details about the upcoming TV and projectors.

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