IDC: PC Shipments Will Slow More Than Expected in 2015

 
 
By Jeffrey Burt  |  Posted 2015-03-13 Print this article Print
 
 
 
 
 
 
 
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The PC market will struggle in 2015, with IDC saying that global shipments will fall 4.9 percent as Intel cuts Q1 revenue forecasts by $900 million.

In the wake of Intel announcing a $900 million cut in first-quarter revenue projections due to softening demand for corporate PCs, IDC analysts now are saying that the number of PC shipments will fall more than expected this year.

The analyst firm is saying that global PC shipments will fall by 4.9 percent this year compared with 2013, a drop from an earlier prediction of a 3.3 percent decrease. While IDC analysts said they are slightly raising their projections for 2016 and 2017, the PC market will continue to be challenged—particularly in emerging markets—by the growing popularity of mobile devices, particularly smartphones.

The industry has continued to show strength in mature markets, such as North America, but emerging markets—including many regions where their first computing device has been a smartphone—will be difficult to turn around, according to Loren Loverde, vice president of IDC's Worldwide PC Trackers unit.

"The gains in mature regions for 2014 helped stabilize the market, but any opportunity for long-term growth depends on reviving growth in emerging regions, and that seems unlikely with the shift toward mobile devices," Loverde said in a statement, adding that including two-in-one systems into the PC mix would only increase the PC shipment rate through 2019 from a 1.1 percent drop to a 0.5 percent increase. "Vendors can focus on growth segments of the PC market such as [all-in-ones], slim and convertible PCs, or consolidate share, but pressure on pricing and from competing devices will continue to make it a challenging market."

Intel saw record revenues in 2014, helped partly by a resurgence in its PC business. However, company officials surprised the industry March 12 when they announced they were cutting their revenue guidance for the first quarter from $13.7 billion to $12.8 billion, putting much of the blame on slowing demand in the commercial PC space. They noted that small and midsize businesses were not migrating away from Microsoft's aged Windows XP operating system as quickly as they expected.

It was Microsoft's decision to end support for Windows XP in April 2014 that helped stabilize a PC market that had seen significant declines in sales since 2011, due in large part to the popularity of tablets. The Windows XP issue drove enterprises, in particular, to refresh their aging fleet of PCs, though Intel CEO Brian Krzanich also credited dropping prices and new form factors—like two-in-ones—for helping re-spark interest in PCs.

In the second half of 2014, the industry also was helped by a build-up in inventory in anticipation of Microsoft reducing the subsidies it was paying as part of its Windows 8.1 + Bing program, designed to encourage adoption of the operating system. The result is that the consumer channel still needs to clear out the inventory that it had built up. The scaling back of the subsidies also probably will result in system prices rising, the analysts said.

 



 
 
 
 
 
 
 
 
 
 
 
 
 

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