Intel’s Haswell Chip for Notebooks, Tablets Launching in June

By Jeffrey Burt  |  Posted 2013-04-26 Print this article Print

The Intel chips combined with Microsoft’s new Windows 8 operating system will help drive many of these new form factors, according to Otellini.

"[When] OEMs start looking at new form factors that they can design around our new chips—Haswell in particular, and maybe Bay Trail—and Windows 8, enabling touch, the explosion in form factors and the competitiveness of that platform is going to be substantially different [from previous chip offerings], at price points down into the $300 to $400 range,” he said during the April 16 conference call.

Analysts have been disappointed in consumer adoption of Windows 8 since its release last year, but they are mixed about what the future holds for the operating system. Haswell will help drive down the cost of what Gartner analysts call “ultramobiles,” which should be a boost for both PC makers and Windows 8, according to Isabelle Durand, principal research analyst at Gartner.

“Touch-screen-based ultramobiles offer PC manufacturers an opportunity to recover market share from media tablets, but Windows 8 PCs with touch-screens accounted for only a small percentage of consumer PC shipments in the first quarter of 2013,” Durand said in a statement April 10, when the analyst firm announced that PC sales worldwide in the first quarter fell 11.2 percent over the same period in 2012. “The majority of consumers remain unwilling to pay the price premium for touch-screen capabilities on PCs at this stage. But, even so, touch-screens and Windows 8 will represent key opportunities for PC manufacturers in the second half of 2013."

Stephen Belanger, an analyst with Technology Business Research, said in a research note April 16 that Intel’s more energy-efficient processors—including Haswell, Bay Trail and the "Clover Trail+” Atom chips—will help the company better compete with ARM.

"However, sales of the next generation of Intel-powered PCs will be threatened by weak demand and uncertainty surrounding Windows 8 adoption," he added.



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