Microsoft Gears Up for the E3 Video Game Trade Show
As the video game industry's big trade show approaches, even non-attendees can get a taste of what Microsoft has in store for the Xbox One.E3 2014, short for the annual Electronic Entertainment Expo, takes place next week from June 10 to 12. While it is closed to the general public, Jeff Rubenstein, Microsoft's senior Xbox evangelist, wrote in a blog post, , that the company "put together a number of great events taking place throughout the week of E3, both in L.A. and online." The events kick off at the Century City Microsoft Store in Los Angeles on Sunday, June 8. Microsoft will be granting access to the following day's Xbox E3 Media Briefing event and post show to 100 attendees. A raffle will determine the winners. Besides a shot at attending the media briefing, visitors will be able to play ID@Xbox titles before they are officially unveiled at E3. As its name suggests, ID@Xbox is Microsoft's independent game developer program for the Xbox. Of late, the company has doubled down on its efforts to court small-scale game developers by offering them free software tools and allowing their titles access to share the same virtual shelf space as games from big publishers. At last count, the program boasts 200 developers that are creating games for the Xbox.
On Monday, June 9, a day before E3 officially kicks off, Microsoft will host the Xbox E3 media briefing to show off upcoming Xbox One games. The show will air on Spike TV and will be streamed on Xbox.com.