10 Reasons to Use the MacBook Air for Business

 
 
By Don Reisinger  |  Posted 2014-05-06 Email Print this article Print
 
 
 
 
 
 
 
 

Apple on April 29 announced updates to its ultrathin notebook, the MacBook Air. The update included new, better components internally, as well as a new starting price of $899, making the computer far more accessible to customers on a budget. It's likely, given the updates, that the MacBook Air could become a major revenue generator for Apple's Mac line. Although the MacBook Air was initially designed with consumers in mind, the device might actually be a suitable fit for business users because of many advantages, including its mobility, bring-your-own-device and security benefits, as well as the fact that more apps are coming. Today's corporate customers are more willing than ever to consider devices they might not have even thought about years ago, and that puts the MacBook Air squarely in the sweet spot of what the enterprise is after. This eWEEK slide show explores the MacBook Air's appeal to the corporate world and aims to help companies identify whether it's the right solution for business users.

 
 
 
  • 10 Reasons to Use the MacBook Air for Business

    by Don Reisinger
    1 - 10 Reasons to Use the MacBook Air for Business
  • It's Easily Mobile

    At the center of Apple's MacBook Air sales pitch to customers is mobility. The device is just 0.68 inches tall and weighs between 2.4 pounds and 3 pounds, depending on the option the customer chooses. And since it's only 11.8 inches to 12.8 inches wide, it can be easily slipped into any purse or bag. From a mobility perspective, there's no topping the MacBook Air.
    2 - It's Easily Mobile
  • The Price Isn't Bad

    That Apple dropped the price on the MacBook Air from $999 to start to $899 is important to many business customers. The corporate world is still being affected by limited budgets, and saving as much money as possible is a necessity. Getting an appealing, nice-looking computer for $899, therefore, seems like a bargain.
    3 - The Price Isn't Bad
  • Think About Security

    Security is a major concern for corporate customers. On that front, Apple tends to do a fine job. The company's OS X Mavericks is by no means bulletproof, but it does come with enhanced security that customers won't find in other operating systems, like Windows 8. Plus, hackers are less apt to attack OS X, adding an extra layer of security. As long as employees know how to be secure with devices, the MacBook Air's OS X Mavericks installation should create a reliable and secure environment.
    4 - Think About Security
  • More Apps Are Coming

    One of the nice things about OS X Mavericks is that it comes with an App Store for Mac-based apps. And although at launch it lacked many usable enterprise programs, many more are available and coming down the pike. For corporate customers, having easy access to business apps is vital. And over the last year or so, more corporate developers have been bringing their programs to the Mac.
    5 - More Apps Are Coming
  • You're a Windows XP Convert

    Where can Windows XP converts turn? There are computers out there featuring Windows 7, but Microsoft is making a hard push on Windows 8. There's no word yet on when Windows 9 will launch. At this point, it might make sense for some corporate customers to go with a Mac.
    6 - You're a Windows XP Convert
  • No Issues With Enterprise Integration

    There was a time when some would argue that enterprise integration is practically impossible with a Mac. But now that more developers are supporting OS X, Microsoft has created a cross-platform experience with Office 365, and Terminal Services works exceptionally well, expect the MacBook Air to fit well into existing enterprise infrastructure.
    7 - No Issues With Enterprise Integration
  • It's Fine for BYOD

    The BYOD craze is sweeping across the enterprise. And it's important to point out that not all products should be allowed in the corporate environment. The MacBook Air, however, is not one of those devices. The device is secure, it works well with existing infrastructure, and it's ideal for both personal and corporate uses. In other words, don't worry about the MacBook Air infringing upon your company's BYOD policy.
    8 - It's Fine for BYOD
  • Limitations--to a Point

    There are some limitations related to owning a Mac. And that's certainly the case with the MacBook Air. There's no Ethernet port with the MacBook Air, nor is there a disk drive. The device also lacks some popular ports, like FireWire and others. But getting accessories that work with those technologies can solve all of those issues, or another option is wirelessly accessing disk drives on other computers.
    9 - Limitations--to a Point
  • All-Day Battery Life

    Battery life matters greatly when it comes to mobile devices. That's why it's so nice to see Apple's MacBook Air features nine hours of wireless Web use on the 11-inch version and up to 12 hours on the 13-inch model. That means corporate customers can use their MacBook Air all day long without fear of it running out of juice. That's an important selling point for employees who are always on-the-go.
    10 - All-Day Battery Life
  • The Internals Are Top-Notch

    The internal components in Apple's MacBook Air are high quality. The device comes with 4GB of on-board memory, a 1.4GHz dual-core Intel Core i5 processor and support for flash storage of up to 512GB. Those are nice specs for a corporate customer, especially considering the device starts at just $899.
    11 - The Internals Are Top-Notch
 
 
 
 
 
 
 
 
 
 
 

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