HP's Road Back to Profitability Fraught With Challenges

By Jeffrey Burt  |  Posted 2013-08-26 Print this article Print

Hewlett-Packard is in the midst of a multiyear turnaround project that CEO Meg Whitman said will bring the tech giant back to profitability after several years of being hobbled by everything from the sharp downturn in the global PC market to executive instability that has muddled the company's vision and execution. Whitman has warned that it could take as long as five years to complete the makeover, but has said she is confident in the strategy. The company took a hit in the last fiscal quarter, when it reported a drop in overall revenue, continued problems due to the PC market and disappointing numbers from its $30 billion Enterprise Group, which led Whitman to change executives in the unit. HP is a massive company with a broad product portfolio and will stay that way under Whitman, who has argued that the company is better with all those pieces under its umbrella. But it won't be easy to turn around the company, which has a range of challenges before it, from the persistent issue around PCs and mobile devices to the cloud, convergence and competition. This eWEEK slide show takes a look at some of those challenges.

  • HP's Road Back to Profitability Fraught With Challenges

    By Jeffrey Burt
    0-HP's Road Back to Profitability Fraught With Challenges
  • PCs Continue to Be a Problem

    The rapid decline in the worldwide PC market took a lot of tech vendors by surprise, including HP, which is now the world's second-largest PC vendor after being overtaken by Lenovo. The Personal Systems Group saw revenue in the last quarter fall 11 percent and consumer PC sales drop 22 percent. There's some hope that corporations will begin refreshing their PCs now that Microsoft support for Windows XP is soon coming to an end, but the business will still be under pressure due to competitive pricing and the trend toward mobile computing.
    1-PCs Continue to Be a Problem
  • HP Is Still Playing Catch-Up in Mobile

    HP's history in the mobile space has been a troubled one. After buying Palm for $1.2 billion in 2010, the goal was to take the critically acclaimed webOS operating system and use it as the foundation for everything from smartphones to tablets. But the webOS-based TouchPad quickly came and went. Now the company is relying on Windows and Android for tablets—which means competing with the likes of Samsung—and while executives say HP will start building smartphones again, that is in the future.
    2-HP Is Still Playing Catch-Up in Mobile
  • HP's x86-Based Servers Are Hitting a Tough Patch

    Revenue for the company's industry-standard servers fell 11 percent, one of the red flags in an overall poor showing by the Enterprise Group. Servers based on x86 are becoming increasingly commoditized, and with that comes extreme pricing pressures. In addition, the competition is tough, from IBM to Dell to Cisco Systems. There is innovation going on, as illustrated by the new highly energy-efficient and dense Project Moonshot systems unveiled in April, but Whitman noted that even here the execution has not been good, and that HP needs to move faster.
    3-HP's x86-Based Servers Are Hitting a Tough Patch
  • High-End Servers Continue Their Slide

    HP's high-end Integrity and Nonstop systems, based on Intel's Itanium platform, over the past several years have seen revenue and server market share dip, just as other Unix systems have in the face of x86 server growth. However, HP's Business Critical Systems (BCS) Group was hit hard when Oracle announced in 2011 that it would no longer port its enterprise software to Itanium. Although a judge ruled against Oracle, the damage to HP's business was done, and BCS has struggled to recover, with revenue in the quarter falling 26 percent. With Project Odyssey, HP is looking to bring x86 and Itanium blades into the same enclosure.
    4-High-End Servers Continue Their Slide
  • Storage Was Kind of a Mixed Bag

    Overall storage declined 10 percent in the quarter, with traditional tape and hard-disk storage seeing a revenue decline of 37 percent, thanks to pricing pressures and the move to software-based solutions. However, the converged storage offerings grew 37 percent in the quarter. HP executives pointed to success in such areas as the company's 3Par and StoreOnce solutions.
    5-Storage Was Kind of a Mixed Bag
  • Networking Remains Flat

    Revenue in the networking business was flat, which Whitman said can't happen. "We are the upstart in this business, so a flat networking performance is not what we need to see," she said. Executives said the company is doing well in wireless LAN and while its software-defined networking (SDN) solutions are getting good interest, weakness in spending in the U.S. public sector hurt.
    6-Networking Remains Flat
  • Services Were Another Mixed Bag for HP

    Whitman pointed to the company's enterprise services as a unit that had solid execution in the quarter, even though revenue fell 9 percent. She noted improvements in signings, though most are renewals, and said the company will work on go-to-market strategies that target such areas as cloud, big data and application modernization. Meanwhile, technology services revenue—under the Enterprise Group umbrella—was down 7 percent.
    7-Services Were Another Mixed Bag for HP
  • The Printing Business Ain't What It Used to Be

    Not that long ago, the printing business—both the machines and the ink—was the stalwart in HP's portfolio lineup, a proven and reliable revenue producer. But times have changed, and while Whitman praised the printer unit for performing well last quarter, its revenue still fell 4 percent, though hardware units were up 5 percent—the first growth since 2011. Executives are high on such programs as Ink Advantage and products such as the Officejet Pro X.
    8-The Printing Business Ain't What It Used to Be
  • Convergence and the Cloud

    The company has spent a lot of time, effort and money building up its cloud and converged solutions offerings. However, there is concern that while HP may have a strong offering, it may be behind some competitors. "Rivals such as IBM and Dell have more effectively positioned their converged data center solutions as answers to business challenges in contrast to HP's broader, workload-centric focus," Technology Business Research analyst Jack Narcotta wrote. "As a result, HP will be challenged to expand its footprint in the solutions market and leverage its combined solutions to reverse revenue declines in its discrete server, storage and networking product segments."
    9-Convergence and the Cloud
  • The Markets Aren't Helping

    According to company executives, Europe continues to be a weakness, while revenue in the Americas also fell, declining by 7 percent, thanks in part to U.S. public sector spending being down, as well as weakness in demand in Brazil and Canada. India is still a strong market, but Whitman said that "China is softer than we had anticipated, and it is actually across the board."
    10-The Markets Aren't Helping
  • HP Hasn't Been the Picture of Stability

    Whitman last year said that the "single biggest challenge facing Hewlett-Packard has been changes in CEOs and executive leadership, which caused multiple inconsistent strategic choices and, frankly, some significant operational miscues." She has brought stability to the top office, and now is putting her own executive team in place. Now the team has to execute.
    11-HP Hasn't Been the Picture of Stability
  • The Competition Is Fierce

    HP plays in many segments of the tech industry and faces a tough lineup of rivals, from IBM to Cisco to Lenovo. And it likely will soon find itself competing with a newly private Dell, which will be free from the financial constraints of a public company in pursuing its enterprise IT solutions efforts.
    12-The Competition Is Fierce

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