Mobile and Wireless: iPad Mini Will Hurt Amazon, Google: 10 Reasons Why

By Don Reisinger  |  Posted 2012-08-31 Print this article Print
Apple Is a Juggernaut

Apple Is a Juggernaut

Apple has proven itself a competitive challenger to just about every company in the computer industry. In the mobile space, the company's iPhone and iPad dominate. In computers, PC makers like HP and Dell are losing some market share to Macs. If all of that can happen, why can't Apple leave the Nexus 7 or Kindle Fire in the dust.
Apple's iPad Mini is reportedly slated to hit store shelves later this year. When it does, the device will face two established competitors in its class, Amazon's Kindle Fire and the Google Nexus 7. Both of those tablets come with 7-inch screens and run Android. And thanks to a starting price of just $199, they're awfully appealing to customers on a budget or for those who simply don't see a reason to spend at least $499 on an iPad. So far, Apple has left that market segment alone. But if the many media reports hold true, that situation will change soon when it offers up the iPad Mini. That device will come with a 7.85-inch screen, Apple's iOS platform and go a long way toward making the Nexus 7, Kindle Fire and other smaller tablets look awfully boring in comparison. The Kindle Fire and Nexus 7 are great for right now, but the iPad Mini might just hurt them in a big way. This eWEEK slide show looks at how the iPad Mini could hurt Amazon and Google tablet sales, and how Apple's smaller tablet might bring a major shift in the mobile market.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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